SEO Page Mark Ups & Tags- The New, The Old, and the Successful
Effective SEO practices take into account every aspect that contributes to it, including page mark ups and tags. If you are looking to refine your SEO strategy and make improvements to it, here are some things to be aware of- new SEO practices, consistently used SEO practices, as well as popular SEO practices for your page mark ups and tags.
Traditional SEO Mark Ups
Traditional SEO practices started with emphasis being placed on titles, meta descriptions and keyword tags. These are the fundamental minimums that all online business owners have to make sure that they are using, along with additional tags that had to be used sparingly for fear of Google penalising as spam. While Google had added and removed certain tags that have been employed over the years, the emphasis on these fields have always remained constant.
Successful (Current) SEO Mark Ups
The passage of time has Google shifting their focus on other contributing factors insteads of simply centering around titles, meta descriptions and keyword tags. Metadata has developed and evolved into something greater, with a structured data markup belonging as part of schema.org, which a fraction of it is currently being used by Google. More emphasis is placed on relevant useful content, with the inclusion of traditional SEO tags.The better your content, the healthier your SEO strategy, the higher rankings you can achieve.
There’s also attention placed in the use of H1, H2 and H3. This SEO practise has been tried and true, consistently drawing in the best and healthiest results that can contribute to website ranking increases. While they do not entirely boost rankings, they certainly help to improve visibility.
New (Emerging) SEO Mark Ups
Then there are the new emerging SEO practices that have been seen all over the place lately- Twitter and Open Graph Mark ups. Twitter has rapidly grown into a expanding distribution network for social communication and content lately. More and more online business owners have taken notice of the growing trend and have seized the opportunity to optimise and stand out on Twitter, generating large social followings and a better chance in getting notices. It pays to generate good content and feedback from Twitter as well, rather than just relying solely on website to increase viewer traffic.
Another prominent distribution platform is Facebook- one of the top most popular social media platforms for consecutive years since it’s introduction. Open Graph markup is currently used by Facebook so business owners are definitely recommended to optimise their own presence on the social platform. Facebook has been collaborating with business owners over the years by implementing business advertising campaigns and other useful practices that do wonders for the business’ SEO. The more established corporations are on reputable and trustworthy sources, the better chances of ranking they receive.