Run Successful Conversion-Focused Facebook Ad Campaigns In 5 Steps
Facebook marketing is a tricky path to navigate alone if you don’t have any experience in social media marketing. However, running a successful ad campaign on Facebook is not as impossible as others think. Here’s how to successfully run conversion-focused Facebook ad campaigns in 5 steps:
- Audience targeting
Regardless of your conversion type when it comes to Facebook ad campaigns, one thing you will have in common with others would be that you need to target audiences that are more likely to earn you conversions instead of wasting money and time targeting others who might not even respond. A good strategy to employ for your Facebook ad campaigns would be to start out with broad interest ranges for the purpose of understanding and collecting data from your customers and audiences, BUT eventually narrow down interests to focus on people who are likelier to convert.
Take a look at your landing page- are the content you are placing attention catching at all? Do you have a CTA that compels others to perform conversion actions? Is information concise and easily accessible? How about reputation? Do you have testimonials and reviews from other authorised sources? What makes your page stand out amongst other similar competitors? What can be done to refine and strengthen your strategy? Test out different leads and see what generates the most positive results.
- Ad format
Are your ads working well or are they outdated? With the improvements of Facebook advertising, there are newer improved ad formats for advertisers to take advantage of instead of just having the ordinary dry ad images used repeatedly. Add creativity to your Facebook ad campaigns by experimenting with different ad formats- image carousels, videos, livestreaming and more!
- Overlap targeting
Overlap targeting is a recent feature introduced by Facebook. Designed to help users further define and personalise their target audiences, it allows users to better narrow down specific target audiences that fall between more than one category. For example: You want target audiences who enjoy image creation but also illustrations, so on so forth.
Keep track of your Facebook ad campaigns and measure their results at the end of a few months to gauge how well your changes are working out. Don’t be afraid to make minor changes along the way if needed to and hopefully, your conversions will continue to increase from here on out.