Google Adwords Trick: Using Customer Match
If you are an avid fan of Google Adwords and it’s features, then surely you have heard mentions of this nifty little function known as customer match. While fairly new compared to other features, Customer match has been slowly gaining popularity amongst Google Adwords users, and for good reason. Customer Match can bring in a lot of benefits when used well, and here’s how to do just that:
The customer match feature on Google Adwords is basically the newest method for business users to create and build remarketing lists based on email addresses provided by customers/clients. Google then matches those addresses with Google accounts (takes about 1 day) and helps create an audience list for you, storing it in the shared library. This audience list will then be used for targeting the users on Google Search, Youtube and also Gmail.
While it can seem to pose as a concern given the fact that this is sensitive data, Google Adwords users can rest their minds at ease by being aware of the fact that Google takes data security very seriously. Google will not be using these data for other purposes and only uses it for matching email addresses only so data will not be shared with third parties and upon completion of data matching, the email addresses are deleted after 7 days. The list will also be encrypted using industry standards for hashing data (SHA256), so not even Google will have visibility to the data once the process is completed and deleted after 7 days.
Customers can also revoke permission for the use of their email addresses as well at any given time, but Google Adwords users are able to manage their remarketing list by using Adwords API and manual updates, editing the list can be straightforward and quickly done. The reason why customer match is recommended is because customer match provides users the capability of remarketing based on highly specific criterias, which helps better the possibility of conversions.
With customer match, users can enjoy the option of tracking subscription based service remarketing lists and products lists closely and achieve results that haven’t been possible with Adwords a long time ago, thereby maximising ROI. While it is a fairly new feature, the results achieved with customer match shows efficiency and benefits. If you are willing to take the leap of faith, it could potentially bring you results you hadn’t thought possible before.