Facebook Marketing: Measuring Reactions For Improved Content Quality
Ever since it’s initial introduction of likes, Facebook has progressed through the ages as both a social media platform but also a rich resource for online advertising for corporations. To effectively gauge the performance of their Facebook Marketing efforts, users often make use of the analytical tools in their business page to monitor statistics. However, there is one aspect that business owners should also consider in their Facebook advertising strategy: Facebook Reactions.
Facebook Reactions are a subtle method of how advertisers can interact with their community. They serve a simple purpose of encouraging others to show support towards an opinion, advertisement, post and other content rich material. Facebook marketing is no longer a one-way street, and business owners will not only be able to gauge the effectiveness of their Facebook advertising strategy, they will also be able to make better informed decisions based on how warm the reception towards their content are.
Facebook Reactions collects data from community users, expressing how the business page’s audience feels about certain things based on the broad spectrum of choices. They act as the signals towards what draws customer interest, what customers do not enjoy and what continues to be well received. With these data in mind, Facebook advertisers can revise their Facebook advertising strategy to better appeal to emotional marketing. For example, coming up with video clips, images, content topics relating to certain services, products or issues that are relevant to their interests. This in turn, encourages users to share their posts, thereby increasing organic reach without having to invest more.
However, one thing business owners have to understand about adding this to their Facebook marketing efforts is that Facebook Reactions and their success is measured differently on a case by case situation. For example: Angry Reactions can be counted as bad signals in one situation, whereas they can be shown as support in other situations. Business owners should understand and aim for an emotional target based on the type of posts they want to create for their Facebook advertising strategy.
Decide on the full range of emotions and what the user plans to elicit based on the content. By setting an emotional target, it would be more simplistic for advertisers to make sense of the overall content results. With better complexity to Facebook data and insights, the business owner will be able to create better and better content.