Coming up with a successful SEO strategy for your website can be a rather challenging and long process if you have no idea how to begin. Fortunately, there are several tried and true techniques one can use to help boost up their SEO performance. Design and plan a purpose driven SEO strategy with these 5 steps:
- Plan
The very first step of creating a purpose driven SEO strategy would be to agree on the purpose your website should achieve. For example: You’re running an e-commerce store so your purpose is to introduce your products and convert users by convincing them to buy your products. If you are promoting training courses, then your purpose would be to convince users to sign up for your training courses. You have to know the purpose of your website before you are able to build an SEO strategy around it. If you have more than one purpose, then consider discussing and setting an end goal for different parts of your website.
- Content
Content is everything when it comes to SEO and plays a large part in your purpose driven SEO strategy. Identify and research into the content you should be filling your website in so that you can generate user interest and encourage them to spend a longer time on your website. The content you’re putting through should not only be relevant for SEO, but also fulfill your website purpose. The more relevant your content is, the higher chances you can achieve of having your website ranking improving.
- Keyword
Another component of a purpose driven SEO strategy is knowing what keywords to use that would generate results for your website. Imagine yourself in the shoes of your potential customers- what would you find yourself searching for on search engines when it comes to certain products or services? The better you can identify search terms and questions, the better you can “answer” by using the keywords and getting your website noticed. Your keywords should direct and focus on your website’s purpose, so that the people whose attention you get are actually people who may find your website useful, thereby encouraging conversions.
- Plug in
If you are using easily manageable online platforms for a CMS system like WordPress, you will find that there are plug ins specially designed for SEO. Yoast SEO is one good example of such plug ins. Take a look at your current set up, are there any SEO plug ins you can add to your website? WordPress itself allows users to optimise certain aspects for SEO but with the insertion of plug ins specially designed for that purpose, it could potentially free up some aspects for you and allow you to manage your SEO strategy better.
- Back link
Link building is not to be missed as part of your purpose driven SEO strategy. Spending time in building natural and relevant backlinks to your website can actually bring you a lot of benefits. Backlinking has always been an essential part of SEO and the more purpose driven and focused backlinks you can create, the better chances of getting your site noticed.
