5 New Google Adwords Updates To Familiarise With
As user demands and requirements grow, Google Adwords has also been continuously updated and revamped to better cater to it’s user base. While it retains it’s previous functions, the amount of revisions it has undergone can be hard to keep track of. So, here are 5 new essential Google Adwords updates to keep yourself updated with:
- Automated bidding
Improve your bidding strategy by making better decisions with improved reporting and automated bidding. Automated bidding is one of the newest Google Adwords updates that allow users to tailor bids according to a newly improved bidding insights in performance reports. Google Adwords has updates that alerts users of bidding issues and enables users to resolve these issues as quickly as possible. Further Google Adwords updates involve integrating bidding strategy status to main campaigns and ad groups.
- Adwords price extensions
Online customers are likelier to do research before signing up for services or products, hence Google Adwords tries to meet customer needs by giving Adwords users price extensions to input essential information with, that will be revealed on mobile text ads. Not only is that useful for customers, Google Adwords users also stand to gain from encouraging the growth of conversions since better informed customers are likelier to invest in their product or service.
- Google I/O
This year, one of the most commonly discussed Google Adwords updates would be their improvement to the Universal app campaigns, honing it as a tool that app developers can use to advertise to users that are likelier to use their apps. Universal app campaigns can be used to automate targeting, bidding, keeping track of new and relevant data and more!
- Campaign drafts/experiments
Another useful Google Adwords update would be that users are now able to test out certain changes and find out the results by using campaign drafts to experiment and weigh the results of the changes before choosing to apply them. Users can test out certain strategies by running experiments in a controlled environment and comparing the campaign drafts with their original campaign settings to review the results. This way, they won’t be compromising their original strategy even with their experiments.
- Cross-device conversion
With reference to the internet habits of consumers nowadays, a large percentage contribute to the use of both mobile and also other devices. Studies have shown that over 61% and counting mobile users move across multiple devices seamlessly when shopping for products and services so Google Adwords has introduced cross-device conversions to help Google Adwords users keep track of multi-device consumer activities. Cross-device conversions have since then be improved and made more actionable with the inclusion of conversion tracking and more.