Facebook advertising trends have reshaped the process of Facebook Marketing as more and more corporations catch on to what works and what doesn’t. If you are new to Facebook marketing, here are 5 Facebook advertising trends you should consider joining in as a starting point:
- Livestream
One of the most popular Facebook advertising trends that’s really blowing up people’s newsfeeds nowadays are livestreaming videos. Popular news sites and even journalist sites like Buzzfeed are taking advantage of this Facebook feature to engage and generate the interest of fans and audiences through videos. This is a good way to interact with your target audience while encouraging conversions at the same time.
- Video advertisements
Video advertisements are a lot likelier to generate interest compared to regular image and banner advertisement on Facebook. This Facebook advertising trend has emerged only recently in the previous years and even today, it still proves to be effective what with more and more corporations jumping in. Video advertisements are more response focused, effective in boosting user conversions, minimising CPAs and work well to generate interest amongst users as visual engagement is constantly renewed with video.
- Automatic optimisation
Automatic optimisation is useful when it comes to finance management and auctioning on Facebook when it comes to online advertising. With automatic optimisation, users can cut down on the amount of time and effort it takes to manually optimise advertising efforts on Facebook. The social media platform also offers users the opportunity to use a Facebook marketing partner that supports their advertising efforts/team with optimisation features and access to new features in the interface.
- Dynamic product ads
Another popular Facebook advertising trend would be dynamic product ads, which allows advertisers to retarget Facebook users with products related to their interests in an effort to generate conversions. When it comes to businesses who sell a wide range of products or services, this is exceptionally useful since it automatically populates the Facebook user’s feed with personalised products relevant to their browsing interests. Research has shown that DPA has an increased performance efficiency compared to ordinary ads.
- Mobile advertising
The increase of mobile Facebook users have prompted advertising efforts from to be refocused to mobile. More and more corporations are investing more in mobile advertising since impressions are generally less costly and so can generate you more interest while costing you less in marketing expenditure.
