5 Reasons To Start Using Facebook Live
If you are active on Facebook, be if on your own or your corporate page, you would notice that the social media platform has made an interesting new feature available to users. Facebook Live allows livestreaming in video format from across the world and here’s why you should start using it:
- Audience Engagement
Facebook Live is a good feature to use when it comes to reaching out to your audience. It allows you to build a better and closer relationship between you and potential customers. The more trustworthy and transparent you are, the more likely you can encourage the growth of sales and conversions since users are more likely to take action when they feel like they know you and that their opinions are valued. Take the chance to reach out to your target audience, answer their questions and give them the confidence to invest in your business.
Facebook Live is also a good feature to use in terms of gathering useful information for yourself and learning to redirect your marketing efforts in the right direction. Gauge the feedback and reviews your participants give to you and determine which areas you can improve in. Who knows, you may be surprised by the number of useful suggestions you can stand to gain from your users. After all, in order to fully understand if your products and services are meeting the needs of your target audience, what better way to get immediate answers?
As Facebook Live is a fairly new feature, Facebook is strengthening it’s popularity by prioritising it over other methods of advertising and promoting it so you stand a higher chance in reaching out to more people if you hop on the metaphorical bandwagon and start livestreaming. Facebook actively helps streaming pages increase their overall reach by dramatic amounts by placing them on newsfeed pages regardless of the size of their following, meaning to say that you can dramatically increase your reach to your target audience.
Livestreaming decreases the amount of time and cost of overall production. All you need is somewhere with good audio, a laptop camera at the very least and you will be able to livestream. You don’t have to plan for design work, or spend money on advertising and the like since it’s a one-shot type of livestream video format so it requires minimal amount of set up. Once the livestreaming is over, you will still have a video and can make it available on an archived file!
You can make use of this opportunity to test and market services or products. For example, tutorials on how to use certain products, an impromptu small training lesson on how to use softwares, announcing of special offers only for those who have attended your livestream, and more! There’s so much you can do to generate interest during livestreams!