Design Business Newsletters Using MailChimp In 5 Steps
Encourage customer conversions by giving your customers reasons to click on your newsletters! MailChimp is an excellent tool to make use of fully! If you are ill equipped with design elements, you do not need to worry! The software can guide you through the entire process! You can create your very own business newsletter in just 5 steps:
Begin by creating a campaign first- you can do this by selecting the Campaigns tab. Choose the create campaign menu and select your campaign. Follow the instructions that you are prompted with and pick the options for set up, as well as choosing recipients. Once you have done the first two steps, proceed to the design tab.
2. Custom layout
Now that you’ve created your campaign, it is time to create a custom layout. Make use of the template or layout tab and access the email designer. At the moment, only basic templates are available for you since you are designing for the first time but your saved templates can be accessible for subsequent campaigns through the My Campaigns section. There will be many default template options to choose from, pick the one that is closest to your choice. As an added recommendation, pay attention to see if there is a smartphone icon next to the template- this is usually an indication that the template choice is mobile optimised and good for viewing even on mobile.
Proceed to your content editor and drag and drop your layout according to how you want it to look like. There are many design elements that you can actually arrange for your business newsletter so make sure you have a layout design in mind while you are experimenting with it. You can then begin filling the content blocks available with your desired texts, inclusive of hypertext link properties and even images. Make sure to highlight your text and click on the eraser icon to erase any hidden styles in your text if you are copy pasting it in.
After you have finished the above steps, make sure to save and then return to the design tab so you can pick your email styles- borders, background colours, link/text styles and more! Play around with different combinations until you are satisfied with how they look. If you are working on the business newsletter with a team, make sure to use the comments tab to keep track of replies and comments.
Before finalising your business newsletter, make sure to test it out by choosing the preview mode. You will then be able to choose preview and test so that you can make sure everything is concise. You can also choose to send it to test email accounts and look at them through both your PC and mobile as a further precaution.