Creating a successful Facebook ad is something not many online marketers have been able to work their ways around. Unarguably, Facebook poses as one of the most effective tools to aid successful internet marketing of goods and services, and it has maintained this status over the past few years.
Why it has been able to achieve this is because of its global popularity, with millions of users which increase geometrically, thereby making it possible for ads created on the social networking platform to reach different people across the world.
Because of its popularity, a huge potential was seen in Facebook by online marketers in making their products and services campaign a success. Facebook is so prominent and widely used by a very big percentage of consumers worldwide and one very effective way of properly utilizing the power Facebook carries is by creating not just an ad, but a successful one.
Creating a Facebook ad is a great way of making your campaign known to your targeted audience and this article will take you by hand and explain to you the very essential keys that will enable you create a successful ad on Facebook.
Essential Keys to Creating a Successful Facebook Ad
Without wasting time, following the steps below will enable you create that Facebook ad that generates traffic:
- Create a Facebook Ad Page: I would have started by saying you should create a Facebook account, but I believe almost everyone uses the social networking site (even my grandma does); just in case you don’t already have an account on Facebook, it’s high you created one.
If you already have a Facebook account, proceed to the “Create Ad” page and fill in your desired URL. By “URL,” I mean the address of the page where you’d like your traffic to go.
Note: Be sure to read Facebook ads terms and condition to avoid account cancellation or worst.
- Select Your Demographic: The next thing you are required to do is select your demographic. Selecting your demographic helps determine the market you are targeting. The interesting thing about selecting your demographic is the ongoing paragraph generation, which shows approximately the market size for your selected demographic. You can then proceed to creating your Ad-Copy.
According to Facebook ad copy guidelines, your advertisement should be kept concise and specific in order for you to attract more visitors because more interested Facebook users are more likely to buy your goods and like your page.
To make everything even better, uploading a photo of your product in the ad copy is highly recommended. Be sure to upload a picture of good quality in order to avoid getting a pixilated image.
- Select Either CPM or CPC: Now that you have created your ad, you can either decide to have the Cost-Per-Impression (CPM) or the Cost-Per-Click (CPC) route. It is important that you consider your budget and how much you are willing to spend for a click, so as to get the best ranking.
CPM is advisable if all you desire is to spread awareness because it costs lesser. However, CPC has more effectiveness in advertising than CPM.
Now you’re done! You can now select if you’d like your ad to run continuously, or would prefer it to last for a specified period of time. Conclusively, be sure to review your created ad and secure your payment through credit card transaction.
