How To Combine MailChimp With Shopify Successfully
Combine Mailchimp and Shopify for better ease of access and management today! If you are intending to do so, here is a simple guide to get you started! By the end of this guide, you will be able to fully and seamlessly combine Mailchimp with your Shopify Ecommerce store:
As a standard requirement, MailChimp for Shopify enables users with the ability to sync more than one store to their MailChimp, or connect one Shopify store to more than one MailChimp accounts. But if you want more flexible segmenting, then it is a good practise to sync one shopify store per list for Mailchimp.
Make sure that you change the default check out settings in Shopify to avoid violating a permission based list practise. You can do this by changing the settings in Shopify to allow customers the option to opt in to your MailChimp Marketing list. What you are essentially doing by combining MailChimp with Shopify, is syncing existing customers and orders in your Shopify eCommerce store to your MailChimp so that the product orders are saved under subscriber profiles or campaign reports.
To connect your Shopify store, look for the MailChimp app and install it into the store. Select your profile name and locate the account option. You will then be able\ to select integrations and click on Shopify so as to expand options. You will then be prompted to input your Shopify store’s URL. Once you are done, locate the list option so that you can choose one of your lists or create a new one. You can then go ahead and begin the syncing process.
Once you have managed to successfully sync your MailChimp list with Shopify, you should be able to access the Ecommerce data for subscribers and campaigns. You will also be able to create target segments for subscribers based on different requirements.
To access your Shopify customers using MailChimp, simply locate the lists page of your MailChimp account and choose the list you want. Under the segments drop down, you can choose a new segment and set your drop down menus to sign up source, with the source being MailChimp for Shopify. Click on preview segment so that you can review and save it. Make sure to select auto update when you save.