WSQ Search Engine Marketing (SEM) Course in Singapore
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture
Eligible
PSEA
Post Secondary Education Account
2 DAYS
Course Days
14 HOURS
Course Duration
9:30 AM - 5:30PM
Course Timings
VENUE
10 Anson Road, 26-08A International Plaza, Singapore 079903
Course Start Date
What Will You Learn WSQ Search Engine Marketing (SEM) Course in Singapore
The WSQ SEM course in Singapore equips you with essential skills to excel in digital marketing. Here’s what you’ll learn:
Introduction to SEM: Understanding the basics of search engine marketing and its significance in digital marketing strategies.
Keyword Research: Identifying and selecting the best keywords to target for maximum impact.
Ad Creation: Crafting compelling ads that attract clicks and conversions.
Campaign Management: Setting up, managing, and optimizing SEM campaigns for better performance.
Analytics and Reporting: Utilizing tools like Google Analytics to track, analyze, and report on campaign success.
Budget Management: Efficiently managing SEM budgets to maximize return on investment (ROI).
Target Audience:
Unlock the power of digital marketing with our WSQ Search Engine Marketing (SEM) Course in Singapore.
Designed for professionals and entrepreneurs, this course provides in-depth knowledge on optimizing search engine campaigns to drive traffic and increase conversions.
Learn from industry experts, master Google Ads, and understand key strategies for effective SEM.
Gain a competitive edge with practical, hands-on training and real-world insights.
Elevate your marketing skills and enhance your career prospects.
Enroll now to transform your business and achieve measurable results in the digital landscape.
Who Should Attend This WSQ Search Engine Marketing (SEM) Course in Singapore
This WSQ Search Engine Marketing (SEM) course in Singapore is ideal for marketing professionals, business owners, digital marketers, and anyone looking to enhance their online presence and drive traffic to their websites through effective SEM strategies.
Analyst
Turn insights into strategy
Business professionals
Drive smarter decisions
Entrepreneur
Innovate with AI power
Training Professionals
Upskill the future workforce
Student
Kickstart your AI journey
Entry Requirements
Above 16 years old
High School Level English
Basic internet & computer operation skills
Course Completion Requirements
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Training fee: WSQ Search Engine Marketing (SEM) Course in Singapore
Before funding Bundle Course Fee: $550.00/pax + 9% GST
| Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
|---|---|---|---|---|
| Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
| Full Course Fee (bef funding) | $550.00 | $550.00 | $550.00 | $550.00 |
| SkillsFuture Funding (WSQ) | - $0.00 | - $275.00 | - $385.00 | - $385.00 |
| GST (On Full Fee) | + $49.50 | + $49.50 | + $49.50 | + $49.50 |
| Total Payable (After Funding and GST Included) |
$599.50 (After Funding and GST Included) |
$324.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
$214.50 (After Funding and GST Included) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable
Discount policy
Assessment Plan
4 pax from a same group: 5% discount for each person
Practical Performance: 1 hour
5 pax from a same group: 10% discount for each person
Grants available
WSQ
Singapore Workforce Skills Qualifications
WSQ Fund: Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.
SkillsFuture Eligible
SkillsFuture Credit: Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees
PSEA
Post-Secondary Education Account
PSEA Funds: are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.
WSQ Search Engine Marketing (SEM) Course Outline
Lesson 1
- Identify trends of different social media platforms to optimise ad copy.
Lesson 2
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns.
Lesson 3
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
Lesson 4
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
Lesson 5
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
Lesson 6
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
See how MOCD Studio’s courses help our students grow and succeed
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Read MoreFAQs for the WSQ Search Engine Marketing (SEM) Course in Singapore
What is the WSQ Search Engine Marketing (SEM) course?
The WSQ Search Engine Marketing (SEM) course provides essential skills to optimize online advertising campaigns, manage paid search strategies, and enhance visibility on search engines like Google.
What if I fail/did not complete the assessment?
You will be considered non-competent and no Statement of Attainment (SOA) will be awarded. You are required to pay the complete course fee, which includes the SSG’s funding requirement.
What will I learn in this course?
You will learn about SEM fundamentals, keyword research, bidding strategies, campaign optimization, Google Ads, and analytics to measure campaign performance.
How long is the WSQ SEM course?
The course duration typically is two days.
Is this course suitable for beginners?
Yes, the course is designed for both beginners and those with some prior knowledge of digital marketing, making it accessible and practical for everyone.
Will I receive a certificate after completing the course?
Yes, upon successful completion, you will receive a WSQ-certified certificate recognized by employers in Singapore.
Are there any prerequisites for this course?
There are no formal prerequisites, but a basic understanding of digital marketing concepts is helpful to get the most out of the training.
Who should take this course?
This course is ideal for marketing professionals, business owners, and anyone interested in learning how to effectively run search engine marketing campaigns to drive business growth.
ADDITIONAL SUPPORT
For Company
* Eligible companies can reimburse up to 90% of the payable amount via SFECFor Self-sponsor
* Singaporean can offset the payable amount via SkillsFuture Credit (Except Mid Career Credit) and/or PSEA * NTUC Union members can reimburse of up to 50% of the unfunded fee under UTAP Enjoy up to $250 UTAP support. More info: UTAP
Note: minimum 75% attendance & passing all the assessment are required for WSQ subsidy deduction.
Address
10 Anson Road,
26-08A International Plaza
Singapore 079903
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