Best WSQ Digital Marketing Certification Course in Singapore

WSQ
Singapore Workforce Skills Qualifications
SkillsFuture
Eligible
PSEA
Post Secondary Education Account
6 DAYS
Course Days
42 HOURS
Course Duration
9:30 AM - 5:30PM
Course Timings
VENUE
10 Anson Road, 26-08A International Plaza, Singapore 079903
Course Start Date
WSQ Approved Digital Marketing Certification Course in Singapore
This course covers the key concepts and foundational skills of digital marketing.
By the end of the course, learners will be able to identify the core elements of digital marketing, understand how campaigns are structured, and recognize common marketing goals.
Specifically, learners will be able to:
Understand key concepts of digital marketing, including advantages, limitations and planning.
Understand various web presence options and how to select appropriate keywords for search engine optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising,including search engine, e-mail and mobile marketing.


Why You Should Join Digital Marketing Training?
WSQ Approved Training Center
Updated Course Modules
Hands-on training by Professional experts in Singapore
Step-by-step Course for understanding the role of internet marketing
Practical examples & case studies
Attention to each participant
Curriculum Designed by experts in Singapore
Certificate of Achievement After Completion
What You Will Learn?
You will have a better understanding and clear vision on Digital Marketing
You will learn Search Engine Optimisation, to bring your website on top of Search engines like Google.
You will learn the concept of Google Adwords (Paid Ads or PPC).
You will learn Email Marketing
You will learn Social Media Marketing.
This course will ensure that staff appointed to conduct and manage:
Digital marketing as a competitive business tool.
How these tools and skills can be utilised proactively and constructively.
The course includes modules that equip learners with the knowledge and skills to understand the impact and power of social media and digital marketing in today’s world. It also includes assessments to ensure learners grasp current digital marketing strategies, practices, and tools.

Who Should Attend This WSQ Digital Marketing Course in Singapore
WSQ Digital Marketing Course in Singapore is ideal for marketing professionals, entrepreneurs, and business owners looking to enhance their digital marketing skills and drive online growth through effective search engine and social media strategies.
Analyst
Turn insights into strategy
Business professionals
Drive smarter decisions
Entrepreneur
Innovate with AI power
Training Professionals
Upskill the future workforce
Student
Kickstart your AI journey
Entry Requirements

Above 16 years old

High School Level English

Basic internet & computer operation skills
Course Completion Requirements
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Training fee: WSQ Digital Marketing Course
Before funding Bundle Course Fee: $1650.00/pax + 9% GST
Self-sponsor/ Non-SME Company Sponsor | SME Company Sponsor | |||
---|---|---|---|---|
Full Course Fee (no funding) |
Age 21-39 S/PRs (SkillsFuture Funding Baseline) |
Age 40 above (SkillsFuture Mid-career Enhanced Subsidy) |
SME Company Sponsor (SkillsFuture Enhanced Training support for SMEs) |
|
Full Course Fee (bef funding) | $1,650.00 | $1,650.00 | $1,650.00 | $1,650.00 |
SkillsFuture Funding (WSQ) | - $0.00 | - $825.00 | - $1,155.00 | - $1,155.00 |
GST (On Full Fee) | + $148.50 | + $148.50 | + $148.50 | + $148.50 |
Total Payable (After Funding and GST Included) |
$1,798.50 (After Funding and GST Included) |
$973.50 (After Funding and GST Included) |
$643.50 (After Funding and GST Included) |
$643.50 (After Funding and GST Included) |
Payable amount after WSQ funding is eligible for further support from SFEC, SkillsFuture, PSEA & UTAP where applicable
Discount policy
Assessment Plan
4 pax from a same group: 5% discount for each person
Practical Performance: 1 hour
5 pax from a same group: 10% discount for each person.
Grants available
WSQ
Singapore Workforce Skills Qualifications
WSQ Fund: Baseline funding deduction upto 70% for Singaporeans/ PRs. Further SFEC, Absentee Payroll and WSS applicable.
SkillsFuture Eligible
SkillsFuture Credit: Singaporeans can use $500 SkillsFuture Credits for this training to offset the course fees
PSEA
Post-Secondary Education Account
PSEA Funds: are available for Singaporean Citizens to cover the approved fees and charges related to WSQ programs.
WSQ Search Engine Optimisation (SEO) Course Outline
Lesson 1
- Interpret the relationship between the principles of search engine optimisation and website internet marketing strategies.
Lesson 2
- Perform keywording to enhance search engine visibility and effectiveness of digital content.
Lesson 3
- Evaluate competitor advertising links to provide insights for marketing strategies.
Lesson 4
- Administer search engine programs to improve search engine visibility and performance.
Lesson 5
- Analyses the key performance indicators from SEO efforts across various digital channels.
Lesson 6
- Identify trends and developments in emerging technologies that have impacted the digital marketing landscape
Lesson 7
- Establish clear communication channels to share SEO insights with content teams to optimise content creation.
Lesson 8
- Develop search engine marketing strategies for implementation of marketing campaigns.
WSQ Search Engine Marketing (SEM) Course Outline
Lesson 1
- Identify trends of different social media platforms to optimise ad copy.
Lesson 2
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns.
Lesson 3
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
Lesson 4
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
Lesson 5
- Evaluate the impact of poor-quality traffic with targeted digital advertising techniques and third-party tools.
Lesson 6
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
WSQ Social Media Marketing (SMM) Course Outline
Lesson 1
- Develop structured strategies in line with organisational objectives for their social media marketing campaign
Lesson 2
- Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.
Lesson 3
- Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation
Lesson 4
- Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.
Lesson 5
- Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers
Lesson 6
- Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.

See how MOCD Studio’s courses help our students grow and succeed
I took an Excel course at MOC Studio, and it was extremely beneficial. The trainer explained everything from basic to advanced features like VLOOKUP, Pivot Tables, and Macros in a simple and easy-to-understand way.
The course fees at MOC Studio were fully covered by SkillsFuture Credit. This is a great opportunity if you are a Singapore resident looking to enhance your skills.
The course material was well-organized, covering key areas such as Excel interface, data entry, formulas, and reporting. It made learning structured and effective.
The trainers were not only highly skilled in their subjects but also provided personalized assistance, making complex concepts easy to understand.
MOC Studio offers both online and offline training options, allowing students to choose according to their convenience and learning preferences.
I took an Excel course at MOC Studio, and it was extremely beneficial. The trainer explained everything from basic to advanced features like VLOOKUP, Pivot Tables, and Macros in a simple and easy-to-understand way.
The course fees at MOC Studio were fully covered by SkillsFuture Credit. This is a great opportunity if you are a Singapore resident looking to enhance your skills.
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Read MoreFAQ WSQ Digital Marketing Course in Singapore
Why should I go for a WSQ Digital Marketing Course?
In today’s digital age, staying competitive means mastering digital marketing. The WSQ Digital Marketing Course in Singapore equips you with the essential skills to promote your business online, reach the right audience, and stay ahead in a fast-paced market. It’s designed to help you grow as a confident, capable marketer in the digital world.
What if I fail/did not complete the assessment?
You will be considered non-competent and no Statement of Attainment (SOA) will be awarded. You are required to pay the complete course fee, which includes the SSG’s funding requirement.
Why should I choose WSQ Digital Marketing Course Singapore?
The WSQ Digital Marketing Course in Singapore is designed to equip aspiring marketers with practical, industry-relevant skills. It’s a valuable investment in your personal and professional growth, preparing you to thrive in today’s competitive market. With this course, you’ll benefit from: Expert guidance from local trainers Hands-on, practical training A recognized Certificate of Achievement Structured modules covering all key areas of digital marketing
Who are eligible for Digital Marketing Course Singapore?
WSQ Digital Marketing Course Singapore is eligible for anyone and everyone who’s interested in the field of marketing. However, it is ideal for: Job seekers Bloggers Entrepreneur Marketing professionals Students SME employees
Which topics I will learn in digital marketing training?
WSQ Digital Marketing Course Singapore aims to clear your basics and make you a robust digital marketer who’s fully aware of all the tactics and know what’s going on in the market. In this course, you’ll get to learn: Email marketing Google Ads Search engine marketing Search engine optimization Social media marketing ORM, blogging and campaign management.
What is the future of digital marketing?
We live in a digital age where everything is just a click away, making online presence more important than ever. As businesses shift online, the demand for skilled digital marketers continues to grow. Learning digital marketing opens up exciting career opportunities—whether it’s freelancing, consulting, or even launching your own agency. It’s a booming field with endless possibilities and a promising future.
ADDITIONAL SUPPORT
For Company
* Eligible companies can reimburse up to 90% of the payable amount via SFECFor Self-sponsor
* Singaporean can offset the payable amount via SkillsFuture Credit (Except Mid Career Credit) and/or PSEA * NTUC Union members can reimburse of up to 50% of the unfunded fee under UTAP Enjoy up to $250 UTAP support. More info: UTAP
Note: minimum 75% attendance & passing all the assessment are required for WSQ subsidy deduction.
Address
10 Anson Road,
26-08A International Plaza
Singapore 079903
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