2017 is already upon us and while you have already made preparations to adjust your SEO strategy accordingly, there are also upcoming SEO trends that you should be paying attention and preparing for. Here’s 5 that you should already be making plans to accommodate:
1. Social Media Advertising
Social Media Advertising is on the rise with more and more platforms allowing marketing opportunities in new and improved ways. 2017 has come bearing new social media features like live-streaming, video advertising, marketing friendly layouts and more! Social media advertising has the potential to earn you both the reach you need and increase the amount of conversions you are getting so if you haven’t began establishing a stronger presence online, you are missing out!!
2. User Intent Optimisation
Another prominent factor out of all upcoming SEO trends you should watch out for in 2017, is user intent optimisation. Make sure to optimise your keywords according to user intent- place yourself in the shoes of your customers and think about what search terms they are likely to use. Nowadays, search engines have begun improving when it comes to identifying the intent of their users (predicting phrases or queries) so, apart from optimising your content for SEO, make sure to optimise based on intent too. Keep track of what users are searching for, what queries your SEO content can answer and adjust your SEO strategy accordingly.
3. Cross Channel Marketing
Cross channel marketing is a form of marketing that occurs when the advertiser makes use of more than one channel to market their brands through an integrated manner. This form of marketing works essentially like an extension to multi channel marketing, fast becoming a popular SEO trend since it’s goal targets brand presence consistency across numerous channels. All designed to seamlessly improve user experience across devices/platforms while making a buying decision. While it is still relatively new, the more you practise, the better and more effective results you will be able to gain.
4. Consumer Citations
In 2017, search engines have shifted their priority to offering priority based on the value of a corporation/brand. Help major search engines better asses the value of your content and business by optimising and going a step further with customer citations. Customer citations also help majorly with the establishing of customer-business relations since they provide trustworthy evidence for possible clients to gauge.
5. Schema Markup
This SEO trend assists website owners greatly by enhancing their search engine result listing, since they essentially help search engines understand the contents of your website and display them in the best available format. Structured data markup is a good SEO trend to keep up with since it improves and enhances your chances of either appearing in a rich answer, SERP listing and more!!
