The design of your eCommerce store is very important core aspect to note while considering the online business. Perhaps, this is so because it is the first thing a customer observes before buying a product and thus, you need to do it the right way. The Shopify theme store is an arsenal of hundreds of great themes and making the right choice might be a bit of a work to do.
Addressing the concern, this article will address some of the must-have features to consider before choosing a Shopify theme for your store.
5 key considerations to make before selecting a Shopify theme
- Simple Navigation:
One of the mostly faced barriers by online shoppers is: navigating the products themselves and while you are stocking a number of brilliant brands, it becomes tiring enough to keep the navigation down to least. It is very pertinent to choose a theme which will help you to have least number of ‘levels’ to the navigation as possible.
- Responsive without Sacrifice:
All the themes you will find in the Shopify theme store are mobile friendly, since Shopify made it as part of their guidelines that a theme needs to go through some considerations before getting accepted into the store.
- Large, beautiful videos and photos
Your lifestyle & product photo gives you the platform that allows you to feature what you provides and then update to the customers. Thus, be sure to consider the fact that your chosen Shopify theme should includes large, prominent imagery, thereby helping you to make the most of it. If you have the willingness to embed videos, probably for promoting your brand and products, be sure that the theme has proper functionality to directly embed videos into a series of important areas around the store.
- A well-designed blog
The to-be-developed store should be in such a way that it covers all the content marketing aspects and thus, it is highly imperative to have a well-designed, well-thought-out blog while choosing that Shopify theme that will be best for your store. Despite how important this is, It is something often forgotten by the developers and tacked at the end of the entire development process. Thus, be sure to go through the preview version the theme, thereby seeing what the blog section looks like.
- Proper Support and Documentation
Operating an online store is way beyond considering ONLY customer satisfaction and thus, as a retailer, you have to stay really rational as well. If something goes wrong with the chosen theme during the tweaking development stage, make sure that you have a good support network backed up somewhere within reach.
Final Word
The principal thing to note while browsing the varied options is: whether the theme is the right one for your brand, product or whatever services you render. Thus, if you are struggling to select the perfect theme for the Shopify store, seeking expert help of experienced Shopify Developers will be an ideal thing to do to.
