The importance of SEO is hard to ignore, what with the positive results it could generate when done right. Give your mobile SEO strategy a much needed boost by adopting these 5 effective mobile SEO tips and gauging your overall performance results:
- Mobile responsiveness
Due to different screen sizes, it would be a hassle for mobile users to access web pages if they aren’t mobile responsive, since they would have to scroll and zoom in. Convenience is a priority especially when you’re searching for information outdoors and with the large amount of internet searches coming from mobile users, you stand to lose if you don’t cater to mobile users. The first step to mobile SEO would be to make your website mobile friendly to engage your audience and keep them using your website to reduce bounce rate while increasing relevancy.
- Loading speed
Mobile hardware and connectivity is different from the hardware and connectivity of PCs. Especially when it comes to using mobile on the go, the loading speed of your website is all the more important since accessibility should be your priority. Some suggestions to help with loading speed on mobile devices could be: Reducing redirect loops, optimising images (size and resolution), minifying code, leveraging browser caching and more. Do a few tests with mobile emulators to determine what areas you need to work on and focus on solving them.
- Content
When it comes to content, especially visual content, there are some things to take note. Not all mobile phones come equipped with Flash, so if flash players are your only form of distributing certain content, not all users will be able to see it. A good alternative would be HTML5 instead. You can also consider using CSS, Javascript or images to make these content accessible.
- Advertising
Another mobile SEO tip to remember would be that while mobile ads are useful, there are certain ad formats that are not recommended. One of such mobile ad formats would be pop ups. Pop up ads are generally not advised to be placed on your website as pop up ads are immensely difficult to close. You may find many users accidentally clicking on your ads, thereby increasing the amount you have to pay while generating little conversions.
- Local Search
Your main source of business comes from local regions so be sure to optimise for local search. Some ways in which you can do so would be to optimise mobile content, standardise your corporation name, address, number in all metadata when it’s available and more.
These are just 5 effective mobile SEO tips to adopt into your SEO strategy. Realistically, there are more tips and techniques you can pick up along the way but if you are new to the SEO scene, this would be a good way to start.
