The use of listing sites can be a double-edged sword at times, beneficial yet risky in equal measure. To ensure that you are better able to make decisions, here are 3 common listing site SEO problems to avoid as best as you can:
- Dubious listing sites
Not every listing site is useful for your link building SEO strategies. In fact, if the listing site is found to be dubious, your search ranking may be affected negatively when you’re tied to it in some way since relevancy is an important factor when it comes to SEO. Make sure to do your research before using the listing site for backlink purposes. Pay attention not only to it’s page rank but also the contents of their listing site. Take a look at the advertisements they may or may not have as well, if they don’t seem relevant to your website, don’t use it. If possible, go for more well reputed listing sites- for example: Google My Business, LinkedIn, Yellow pages and more!
- Cost
One of the most common listing site SEO problems would be the overall costs corporations spend on building backlinks. Just because you spend a larger sum on building backlinks with certain listing sites, does not necessarily mean it would work as effectively as you hope it to be. Build healthy backlinks with several different official web listing sites as best as you are able but also keep in mind to keep track of those that require payment and experiment around with it. Some require one time payment while other’s require monthly payment. If you are going for listing sites who require monthly payments, go slow. Experiment to gauge what effects it brings to your overall site performance in terms of ranking.
- Content cannibalisation
Other common listing site SEO problems includes user generated content for link building. For example, content sharing/article sharing websites for users to create accounts and produce articles. There will be times where different users generate similar titles and similar content, which can end up creating duplicate content issues. Reduce the chances of this problem happening by creating special yet structured titles. Make sure your title tag and the on page title is different and set a text pattern whenever applicable.
These are just 3 of the most common listing site SEO problems others have experienced. The more you know what to look out for, the easier it is to avoid making these listing site errors for yourself.
