Why On Site Search Should Be Considered In Your SEO Practises
On site search is a feature that sadly a lot of others overlook when it comes to planning their SEO strategy. Not a lot of corporations actively optimise their on site search despite the fact that it could very well become one of the most beneficial SEO practices one could achieve. If you are reconsidering your SEO strategy, here are some reasons why you should consider adopting on site search into your SEO practises:
Statistics have shown that 30% and above of website traffic comes from visitors who make use of on site search. When compared to those who do not, the revenue earned from visitors who do on site search are most often than not more. Meaning to say on site searchers are users who already visit your website with the intent to perform some sort of conversion.
By optimising on site search as one of your SEO practices, you will be able to reap quite an amount of benefits through appealing to users who already are interested in your services. Especially since this is a data driven marketing and conversion focused playing field.
On Site Search is part of the SEO practices that actively pay attention to search quality by quantifying. After basic metrics have been identified, patterns and behavioural differences emerge for further analysing. Factors like the time spent by users when they search for particular products, what keywords they use to locate it and the like can all serve as important information for the website owner. Making use of the information collected, business owners can make the buying or conversion process even easier attained.
This SEO practice includes making use of keymatch critical keywords and content. Keymatching is a non-algorithmic method that search platforms use to match certain keywords to the website owner’s content. Business owners can choose to use keymatching as a means to either promote up and coming services/products or focus on the visibility of their products/services that are the highest converters on their website. Take a look at the keywords as well as services your website is providing and identify the ones you wish to focus on. Create keymatches for the targeted services so that whenever searchers click on the content for that, your keymatch system will display something that can be related on that. For example, searchers looking for training courses would naturally be willing to gravitate to alternative related content like tutorial resources and materials.
SEO professionals can also keep an eye out on the analytics gathered for searches that contain no results, especially when the frequency of these searches are high. This allows website owners the ability to target and plan for new products/services that others may require. One common example of how we’ve seen that work would be through social media hype. Perhaps there may be talk about certain things that are steadily growing more and more popular. Site owners can benefit from that by being the first few to provide informative keyword rich content to said searches, identify public interest and even come up with products that would be sure to sell out due to the interest it already has generated.