Revise Your On Page SEO Practices: What To Consider
As time progresses, one would discover that SEO practices of the past may not necessarily be as effective as they have once been anymore. To maintain good search engine rankings, it is prudent to keep an eye out for changes and adapt to them as they come. Take an objective look at your on page SEO practices- are they working as well as before? What could be revised? What could be amended? What other SEO practices can you add into your SEO strategy? Here are some factors to consider revising:
Determine your target audience- are your targeted keywords something they are likely to use when searching for things? Presuming that you are the searcher, what kind of information would you want and what goals would you wish to achieve? Under certain circumstances, searchers can tend to search for products and services of a corporation by using broad keywords instead. This is a prevalent trend for products and services that are relatively new to the market, or serve a very niche market. Searchers tend to use broad keywords to locate these in an attempt to understand, explore and experiment.
Your SEO practices should be tailored to fit the searcher’s intent. Not only should your targeted keywords contain exact match keywords, broad match ones should also be taken into account. The primary goal of your SEO practices would be to understand identify what searchers want, and then deliver it.
Perhaps one of the most standard of SEO practices, content is an essential factor when it comes to developing and maintaining good SEO strategies. It is not enough simply to target keywords that searchers use, one must also make sure to improve their own relevancy by producing content with the searcher’s needs in mind. For example- customised rubber stamps are popular amongst both corporations and scrapbooking enthusiasts. A quick search reveals that most users are looking into the price as well as types that could be customised. Another closer look reveals that there are also searchers that are looking to DIY it. By producing content that serves the searchers, it would be easier to increase website traffic and conversions, thereby communicating your relevancy to the search engines.
Backlinking has remained one of the most consistent SEO practices that website owners are still employing over the years. While it contributes to the overall SEO strategy of it’s users, link building should not be the sole practise one focuses on. Focus on delivering the user experience searchers and search engines are looking for instead. Link building can be done with careful consideration- look at the content in your website and identify the top performers. How can you add on to their performance by linking? Related topics are one such material source to use. By using related topics, it encourages users to stay longer on your website, thereby also earning you better conversion opportunities. Decide on what can be used to connect to other relevant pages of information that prospective clients would be interested in.