Optimize Your Website With Advanced Page-Level Keyword Research
Keyword research is one of the crucial attributes the professionals work on. Popular websites not only have an appealing landing page but useful content, right usage of the keywords and great information. All this makes a website successful and to be able to drive a lot of traffic. But all this does not come in a day or two but requires extensive research for the same. There are many people who talk about keyword research or how to target them. That is why we decided to cover this topic and provide a complete guide on the page-level keyword research page-level keyword research.
In this article, we will talk about every aspect of keyword research like how to do keyword research, improvements that can be made, tools useful for it and lots more. So without wasting our time let us get started.
The step by step process for page level keyword research is as follows.
Keyword research with SEO
The first step is finding the right set of keywords keeping the search engine optimization in mind. In order to get the best-suited keywords, you need to indulge in a little research and see who your target audience is, what they are searching for etc. Different types of tools are available for the same like Google keyword tool. You can use the tool to find the related matching keywords for the one that wishes to embed in your site. The matches appear on the left side of the tool with the competition and the local monthly searches.
Higher the search volume of any keyword low is the competition and easy to target.
Framing of the content
Once you have the keywords for your website, next is to write good and quality content that revolves around the keyword. Make sure the keyword flows in the content naturally rather than forcing it. Higher the quality of content, better will be the rank of your website. Also if your content is liked by the visitors they will automatically come back to you. Keep the density to be ideal so that it does not look like spam.
Do keep in mind that you are writing for the people and not for the search engines.
Work on your Meta attributes
Most people feel that there is no purpose working on the Meta attributes but I personally feel that it is important. There are different aspects in it like your page title, Meta tags, Meta description, header tags, alt tags etc.
Page title – Your page title can help you to fetch huge amount of traffic so keep it optimised. This can be done by having an eye catching title with one keyword in it. But it should be within 60 characters only so that it is search engine friendly. Try making the titles as unique as possible for better results.
Meta description – The Meta description should stick to 160 characters only and not more than that. Make sure the description is interesting and not just the addition of the keywords that make no sense. Focus on Meta description for improved traffic.
Header tags – You have different tags from H1 to H6 and have to be used wisely for all the pages. The header of the pages should have H1 tags and for rest of it, you can use anything between H2 to H6 tag.
Alt tags – To optimise the images do not forget to use the alt image tag. It helps the search engines to crawl your website faster and get it listed on the top pages.
The next step is to learn about creating links for your pages. Internal linking is a necessary part of on-page optimisation and has to be dealt seriously. If you wish to get the traffic you need to have links connecting other pages of your website with the related information. Linking is done using the keywords and the link that points to other web pages or website. The best way of linking is using the anchor text which really proves helpful. It is all about how you link your pages as better the linking easier it will be for the people to come to your website.
These are the step for the keyword research and how you can make the most out of these SEO trends. The professionals need to focus on keyword research as the wrong ones can lead to useless results. So if you wish to see increased traffic towards your website you need to devote a lot of time in planning your keyword strategy and executing it in the right direction. It is just about the amount of time that you give to its step and then move ahead.
Optimising for keywords is definitely fruitful as it results in more traffic, high sales an ROI. So why give enough time to keyword research and see excellent results flowing towards your website.