Merging Tags Using The MailChimp Software: What To Do
When it comes to sending personalised files, using Merge tags in your MailChimp software does the trick! All users have to do is pay attention to a few steps and they will be able to successfully attain the convenience and ease they require. Here’s how to merge tags by using the MailChimp software:
Before you begin, it is imperative to know that merging tags require you to have access at an Author or higher user level in your Mailchimp software. When merging tags, you are essentially preparing them for campaign customisation by creating different labels to sort and save the information collected in your signup forms so make sure you have a backup stored safely as a preventive measure.
You will be making use of your list (signup form contacts who have given you permission to send them updates/newsletters etc), list fields (where all lists with specific contact details are stored), and dynamic content (customised unique content that is used in your campaign and inserted into it by a merge tag). If you have more than one list you are using, make sure that you are using the correct merge tags since each list should be using different merge tags.
The MailChimp software currently offers two types of merge tags- system merge tags and list merge tags. System marge tags usually refer to your MailChimp account data, making them ideal for use in social sharing, RSS content, account information, forward links and more whereas List merge tags are for information stored in the list, as well as contact data. List merge tags are usually used for purposes like signup form URL, contact specific information and more.
To begin using dynamic merge tags for your campaigns, access your campaign section and navigate until you find the design step in your campaign builder. Choose the content block where you want personalised URLs to appear and highlight the relevant text. Type in your full merge tag using the insert or edit link feature, right into the URL field. Once you have finished inserting, save and close.
Test out your merge tags by enabling the live merge tag info slider so that Preview Mode can be entered. Do know that your merge tags will not preview under the template editor so it is recommended to create a campaign from saved templates and test it with the preview and test tools. Sign up for the list through your MailChimp form and review the procedure.