Customer relationship management can be tedious and complicated but with software programs like MYOB, that could help a lot. MYOB is known for producing a series of software programs that specially cater to specific needs of users and one of such programs would be MYOB Advanced. Here’s what you should know about MYOB Advanced & how it improves CRM:
- Integration
Integrated marketing is something made achievable thanks to MYOB Advanced. MYOB Advanced contains specialised marketing tools that helps and enables users to manage their leads and improve their conversions. It also provides the ability to measure the performance of their campaigns and improve overall productivity in marketing plans. Users can collect and capture leads from a wide variety of sources like web forms, advertisements, emails, events, list of purchases and more- meaning to say the lead reports that are generated from these sources are coming from the most effective channels with quality leads.
- Sales
MYOB Advanced also contains a series of features and helpful tools that help users make better informed decisions with sales. Users can come up with a comprehensive and concise information reports. From sales efficiency improvement, keeping track of sales cycles, to increasing close rates and more- users stand to gain better reports with relevant real time data so that the marketing and sales team will be able to be aware of the activities that are happening. This way, they will better be able to make sales decisions to better profit and manage things.
- Service management
Service management is also a valuable feature in MYOB Advanced. Not only can users better be able to manage response times, work on improving customer satisfaction based on feedback, bill transactions properly, create and assign cases, they can also free up a lot of productive time by allowing customers to help themselves to essential information ( updates and the like) without having to call or email them!
- Troubleshoot
MYOB Advanced allows users to maintain healthy customer relations by closing more cases in the time span of a single day. Users can self-assign cases to themselves immediately with a shortcut and speed up the time it takes to resolve issues or answer customer questions, which can lead to the fostering of closer bonds. Customers can also see all of their personal documents and update personal details through the customer portal- this can reduce the time it takes to call or email users just to do so and greatly benefit both parties.
- File Sharing
MYOB Advanced is a trusted software that allows users to securely transfer sensitive information to customers without having to use a separate web page. With MYOB Advanced, information transparency between users and customers are a guarantee.
The functions and features in MYOB Advanced are ideal for customer relationship management, not just for the user but also beneficial for the customer. With what they can accomplish within the software, users are able to foster a good impression with customers by both providing information and acquiring information through safe processes.
