5 Must-Use Dynamic Google Adwords Features
Google Adwords is a convenient tool for users seeking to improve and track the results of their ad campaigns and the like, if one knows how to explore and experiment with it. Here are 5 dynamic Google Adwords features that you should definitely give a shot:
- DKI (Dynamic Keyword Insertion)
Dynamic keyword insertion is one of the best dynamic Google adwords features has made available to users. It allows users to create better targeted ads to more specific individuals, thereby encouraging a better conversion rate and raising your ad’s quality score. With this small touch of personalisation when it comes to ads, it is useful for achieving results since people are more willing to invest in and follow CTAs that fully cater to their needs.
- Adwords Ad Customiser
Enjoy more flexibility when it comes to customising your ads with Ad customiser. Easily customise, tailor searches, update display ad texts in target audience groups using the Ad customiser to build personalised emails for regular customers. You can even create reactive countdowns for sales/events and adjust inventories/offers based on different keyword searches, which is both convenient and efficient.
- Remarketing (Dynamic Remarketing)
Another useful Google adwords tool out of all Google adwords features would be the ability to use dynamic remarketing. Ordinarily, remarketing with Google Adwords enables users to track down people who have visited their websites and advertise to them again in hopes of earning a conversion. Dynamic remarketing on the other hand, takes it further by allowing users to track down these people and offering them customised ads, based on their behaviour on your website. For example: Remarketing shoe ads to users who was looking at your shoe products on your website and the like.
- Search Campaigns (Dynamic search campaigns)
Dynamic search campaigns can be used much like a spider test tool- looking at how Google’s crawlers crawl through and index your website, learning about what Google finds relevant in your website and what they don’t, how Google interprets your website as a whole and more. By understanding things from their perspective, you can then take action to improve the overall Quality score of your website and reduce the overall expenditure of advertising online.
- Call Tracking
Mobile searches make up quite a large percentage of total search engine searches these years. To meet this new searching type, Google has implemented call conversion tracking. Whenever someone makes use of the ‘Click to call’ extension, Google records that as a conversion, displaying information like how long the call lasts, where the call is made and more.